Textbook

Out of Print Books on Demand

---

This book was initially based on papers presented to University of Bradford Management Centre Conference and Seminars over period 1967-70. In order to achieve a comprehensive coverage of the subject however the material has been supplemented with articles reprinted from various journals, both British and American. Unlike most of the other publised works on corporate planning, this book includes a considerable amount of thought and experience on the subject which has been drawn from British companies. Corporate strategy is not a purely American phenomenon: as the articles collected in this book suggest, it can and should be practised by British managers in the same measure as their transatlantic competitors. This is not to imply that American models should be uncritically imitated in British industry-on the contrary it is important that we learn from the mistakes which American companies have made in formulating and applying corporate strategy.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.401 BER o 1972

Penerbit

London : Longman., 1972

Deskripsi Fisik

xxii+456hlm.;tab.;ind.;23,9cm

Bahasa

ISBN/ISSN

0-582-44587-6

Klasifikasi

658.401

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Strategi

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar