Textbook

SWOT Analysis - Idea, Methodology, And A Practical Approach

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Due to strong competition and a continuous market change, most companies engage in strategic planning today to stay competitive in long run. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to come in view the own company, the costumers, and the competitors. The challenge is to create costumer values and competitive advantages to assure benefits and growth. The SWOT analysis is a strategic planning tool used to evaluate Strenghts, Weakness, Opportunities, and Threats of a company.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 NAD s 2007

Penerbit

Germany : GRIN Verlag., 2007

Deskripsi Fisik

iii+31hlm.;illus.;tab.;bibl.;20,7cm

Bahasa

Indonesia

ISBN/ISSN

978-3-640-30303-8

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Strategi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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