Textbook

Essentials of Marketing Research

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Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new development in the field of market research, whilst positioning it in the real world of marketing communications. Consists of New chapter on electronic, commerce, New case studies, internet research adn digital media, electronic tools for data collection, effectiveness of marketing research, and evaluating research this book is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.83 TON e 2003

Penerbit

United Kingdom : Pearson Education Limited., 2003

Deskripsi Fisik

xvi+560hlm.;illus.;tab.;bibl.;ind.;24,1cm

Bahasa

Indonesia

ISBN/ISSN

0-273-67400-5

Klasifikasi

658.83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.3

Subjek

Riset Penelitian Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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