Textbook
Company Analysis : Determining Strategic Capability
Corporate strengths and weaknesses do not of themselves make good strategies, but they are essential foundation. If you want a tree to grow, you ensure that its root are sound and that it is planted in a carefully prepared hole. Then it may need a bit of nurturing. It might grow well even if you ignored these thinds, but the chances of success are reduced. Many of the methods described here are also of value in corporate turn-around situations, or in the due diligence process during acquisitions.
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