Textbook

Market Driven Strategy Process For Creating Value

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this book is content rich and should be invaluable to executives striving to become 'market driven'. the Guidance offered on how to externalize, so that true superiority in producing customer value results, is extraordinarily well packaged. I'll strongly recommend the book to my fellow practitioners. This book proposing to marrythe softer-edged qualitative process approaches that facilitate organization change with the harderedged substantive approaches that describe and explain the content of strategy, accumulate many debts of gratitude. For those who wish to base their decision making on what customers really need, the concepts found in Market Driven Strategy have the right level of customer focus, attention to external environmetal factors, and the right mix of theory and practical experiance. Market-Driven Businesses that instill commitment with team-planning processes to secure a sustainable edge over competitors also reap economic rewards.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 GEO m 1990

Penerbit

New York : Free Press., 1990

Deskripsi Fisik

ix+405hlm.;ind.;illus.;tab.;24,2 cm

Bahasa

ISBN/ISSN

0-02-907211-5

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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