Textbook

The Slow Pace Fast of Fast Change Bringing Inovations to Market in a Connected World

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Innovation's ecounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: superior new products flop, unlikely ideas become runaway hits, and-despite rapid technological advances and intense interconnectedness-change happend at a snail's pace. In this book, the author peels back the many factors that govern an innovation's penetration into interconnected markets and offers a plan for succesfuly innovation. Author explain the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effect. This book shows how to leverage interconnected individual choices in ways that ensure your innovation will win when it meets the market.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.52 BHA t 2003

Penerbit

Boston : HBS PRESS., 2003

Deskripsi Fisik

xv+216hlm.;ind.;24cm

Bahasa

ISBN/ISSN

1-57851-780-X

Klasifikasi

658.52

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Promosi Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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