Textbook
Customer Management Excellence
This book determines the processes required for organisations to embark on service excellence programmes. It is designed tp reduce the time of implementation from years to months, and discusses new thinking behind the emergence of customer service as differentiator as well as exploring future trends. This is very much a 'How To' book aimed at giving the reader a real competitive advantage. The case studies reflect the inovation, motivation and determination of some of the nation's leading players in their pursuit of service excellence. This book is packed full with 'readiness checklists' enabling organisations to evaluate what needs to be put in place before embarking upon the service excellence journey.
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