Textbook

Convergence Marketing Strategies for Reaching the New Hybrid Consumer

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This book provides for the first time an explicit and detailed context for building customer-driven businesses. It does this by analyzing how consumer needs and expectations are in fact evolving. The authors begin by seeking to understand exactly what consumers are doing given new options made available by the Internet. As a result, they generate considerable insight into the implications for business. Convergence Marketing is a landmark book in a second dimension as well. It represents a significant shift in focus, marking the beginning of a third area of the Internet. And above all, we must never fall into the trap of viewing the Internet as a world of its own. Convergence Marketing helps to illuminate the path forward.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 YOR c 2002

Penerbit

Upper Saddle River : Prentice Hall., 2002

Deskripsi Fisik

xxvii+336hlm.;illus.;tab.;ind.;23,5cm

Bahasa

ISBN/ISSN

0-13-065075-7

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Strategi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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