Textbook

Marketing Contemporary Dimensions

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This book articles included in this reader were carefully selected from a wide variety of marketing and related journals and magazines to accomplish following objectives: to describe actual, contemporary marketing decisions and activities in business and nonbusiness organizations that are familiar to most students. To interest and excite students about the study and practice of marketing. To develop the discussion of contemporary marketing concepts beyond that found in most introductory marekting texts. To inform students of marketing decision frameworks that illustrate the logical relations among the various elements of marketing strategy development. To accomplish these objectives, we chose many articles that emphasized decision making or presented case histories.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 ROB m 1985

Penerbit

Boston : Hough Mifflin Company., 1985

Deskripsi Fisik

xiv+415hlm.;illus.;tab.;23,5cm

Bahasa

ISBN/ISSN

0-395-36493-0

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.4

Subjek

Strategi Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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