Textbook

Strategic Marketing Problems

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This book is dedicated to the development of decision-making skill in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies discribing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the decision maker must develop a strategy consistent with the underlying factors existing in the situation presented and must consider the implication of that strategy for the organization and its environment. This book seeks a balance between marketing management content and proccess.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 ROG s 2004

Penerbit

New Jersey : Pearson Prentice Hall., 2004

Deskripsi Fisik

viii+696hlm.;illus.;tab.;ind.;27,5cm

Bahasa

ISBN/ISSN

0-13-123-030-1

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.10

Subjek

Manajemen Strategi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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