Textbook
Company Analysys
In this book the writers move away from the opinion based SWOT analysis commonly used. This important task is clearly explained, with information helpfully displayed in diagrams and checklist of critical questions provided. In addition to the key, functional areas of management, corporate-wide approaches such as core competencies, critical factors, industry, analysis and the value chain are also examined. The book is iluminated with examples from the authors own experiences. And this book anables a considerable improvement to be made to many commonly used methods and for those responsible for the development of strategis it offers even more.
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