Textbook

Consumer Behavior

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This book is written for the beginning student of consumer behavior, whether he or she is at the undergraduate or the graduate level, with the purpose of blending both concepts and applications from the field of consumer behavior.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 DAV c 1993

Penerbit

Singapore : McGraw-Hill., 1993

Deskripsi Fisik

xxiii+788hlm.;illus.;tab.;ind.;25,2cm

Bahasa

ISBN/ISSN

0-07-038767-2

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 4

Subjek

Perilaku Konsumen

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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