Textbook

Marketing Research

---

This book shows when marketing research can and should be used, what reasearch alternatives exist, how to recognize effective and ineffective research, and how to interpret and aplly the results, so readers can make smart business decisions. The authors guide readers step by step through the entire marketing research process, describing the most current methodologies.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 DAV m 2004

Penerbit

New Jersey : John Wiley & Sons, INC., 2004

Deskripsi Fisik

xvii+774hlm.;illus.;tab.;ind.;26cm

Bahasa

ISBN/ISSN

0-471-45168-1

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

ed.8

Subjek

marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar