Textbook

Principles of Service Marketing and Management

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The content of the second edition of Principles of Service Marketing and Management incorporates many changes and refinements due to responding to reviewer suggestions, new research findings, and continuing rapid changes in technology and the environment of the service sector. The book comprises seventeen chapters, grouped into five parts, each of which is preceded by an overview of the issues to be addressed in the constituent chapters. There are also nine relatively short cases of varying levels of difiiculty. The text presents an integrated approach to studying services that places marketing issues within a broader general management context.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 CHR p 2002

Penerbit

New Jersey : Pearson Education., 2002

Deskripsi Fisik

xix+436hlm.;illus.;tab.;ind.;bibl.;26cm

Bahasa

ISBN/ISSN

0-13-040467-5

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.2

Subjek

marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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