Textbook

Service Management ad Marketing, A Customer Relationship Management Approach

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This book is on the service perspective in business. It is not only about how to manage service firms from a market-oriented point of view. Rather it offers a management perspective for any type of organization-service firms, manufacturers of physical goods, organizations in the public sector-which is helpful in situations where the organization's core solution to customer problems (a service or a physical product) is not enough to create a sustainable competitive advantage. The firm has to look for other sources of developing such an advantage. As this book addresses how the relationships between a firm and its customers are managed in service competition, it automatically takes a customer-oriented approach.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658 CHR s 2000

Penerbit

Chichester : John Wiley & Sons., 2000

Deskripsi Fisik

x+394hlm.;illus.;tab.;ind.;24cm

Bahasa

ISBN/ISSN

0-471-72034-8

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

ed.2

Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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