Textbook

Research Methods For Business A Skill Building Approach

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This book provides several examples to illustrate the concepts and points presented. Users wil also note throughout the book the variety of examples in the different areas of busines to ilustrated that research finds application in all areas of business. It is hoped that students will find research to be interesting, nonintimidating, and of practical use. In addition to the inclusion of more miniexercise at the end of chapters from cases adapted from business journals, the chapter on technology has been substantially revised to keep in line with the changing trends. Most chapters in the book include managerial implications of the contents discussed, emphasizing the need for managers to understand research.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650.07 UMA r 2003

Penerbit

USA : John Wiley & Sons., 2003

Deskripsi Fisik

xiv+450hlm.;illus.;tab.;ind.;bibl.;24cm

Bahasa

ISBN/ISSN

978-0-471-20366-7

Klasifikasi

650.07

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 4

Subjek

Metode Penelitian Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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