Textbook

Marketing Research

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This book, the seventh edition,has undergone some critical changes. One of the most exciting of these new tools is the Internet. The Internet is a multimedia playground for data-intensive tasks and fortunately marketing research is blessed with the advances in this technological wonder. The book is organized to reflect the "macro-micro-macro" approach towards imparting marketing research training to the student. The text consists of five parts. Parts I and V deal with the "macro" aspectsof marketing research; Parts II, III, and IV deal with the micro aspects.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8007 DAV m 2002

Penerbit

Singapore : John Wiley & Sons (Asia)., 2002

Deskripsi Fisik

xvi+751hlm.;illus.;tab.;ind.;24cm

Bahasa

ISBN/ISSN

9971-51-389-7

Klasifikasi

658.8007

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.7

Subjek

Penelitian Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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