Textbook

Strategic Management of e-Business

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Strategic Management of e-Business focuses on the strategic implicationts of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been written for students taking MBA, final year undergraduate and executive education courses, and will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues that need to be considered in e-Business. This book is written unashamedly from a strategic management perspective of e-business although it touches on related areas such as internet marketing and information systems. It also aims to achieve a balance between academic theory and practice of strategic management as applied to e-business.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 STE s 2001

Penerbit

England : John Wiley & Sons., 2001

Deskripsi Fisik

xii+357hlm.;illus.;tab.;ind.;bibl.;23,4cm

Bahasa

ISBN/ISSN

0-471-496633-2

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Management Strategic

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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