Textbook

Marketing Research

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This book is written interesting to read, also the reader will find it easy to understand the book. This third edition book completed with coverage of information age technology, state of the Art Student Statistical Software-Provided to each student, new and relevant examples, new cases, an-11Step Process Approach, Insights from Marketing Research Practitioners, Management Perspective, International Applications, Ethical Issues Confronting the Marketing Research Industry, Review Questions and Applications, Marginal comments, Bold Key Terms, and las but not least Data sets.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.83 ALV m 2000

Penerbit

New Jersey : Prentice Hall., 2000

Deskripsi Fisik

xxi+699hlm.;illus.;tab.;ind.;25,2cm

Bahasa

ISBN/ISSN

0-13-017451-3

Klasifikasi

658.83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.3

Subjek

Market Research

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

Komentar

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