Textbook

Gaining and Sustaining Competitive Advantage

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This book provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. It summarizes and incorporates the lastest research in a way that is accessible to student and practitioners. It provides guidance about how his research might be applied to real business situations. This framework recognizes that understanding threats and opportunities in a firm's competitive environment and understanding the competitive implications of a firm's organizational strengths and weaknesses are both important in strategy formulation and implementation. The chapters focus on specific strategic options that firms may choose to gain competitive advantages.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 JAY g 2002

Penerbit

United States : Prentice Hall., 2002

Deskripsi Fisik

xxii+600hlm.;illus.;tab.;ind.;bibl.;24cm

Bahasa

ISBN/ISSN

0-13-030794-7

Klasifikasi

658401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 2

Subjek

Manajemen Strategi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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