Textbook
The Keystone Advantage : What The New Dynamics of business Ecosystems mean for strategy, innovation and sustainability
In this book, the authors offer a new lands for understanding how these ubiquitous and complex business networks behave and explore the implications for strategy formulation, inovation, and operation management. Iancity and Levien argue that biological ecosystems provide a powerful analogy to the functioning of business network. Just as "Keystone Species" in nature play central roles in their ecosystems, companies such a walmart, microsoft and Li & Fung deploy "Keystone Strategies" to actively and regulate the workings of their busines ecosystems - dramatically improving their own performance in the process. Iencity and Levien argue that the best Keystone simplify the challenge of connecting a very large distributed network of companies to their customers and provide "platforms" that other firms can leverage to increase productivity, enhance stability and spoor inovation. Drawing from more than 10 years, of research and practical experience accross arrenge of industrie, the authors identify three spesific roles that firms play within business ecosystems : Keystone, dominator and Niche.
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