Textbook

Marketing Management

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This book explain basic concepts of merketing management with a strategic-intregative perspective. in chapter 2, we eill find the strategic framework that promotes understanding of the second distinguishing feature of this text. it emphasis on the rapid changes thrust upon markeketing managers by information technology and internet.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 RUS m

Penerbit

New Jersey : Pearson Education ,inc..,

Deskripsi Fisik

xxv+481hlm.;illus.;tab.;bibl.;ind.;27,5cm

Bahasa

ISBN/ISSN

0-13-122801-3

Klasifikasi

658.8

Tipe Isi

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Tipe Media

-

Tipe Pembawa

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Edisi

ed. 2

Subjek

Marketing Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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