Textbook

Blue Ocean Strategy

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When we first published Blue Ocean Strategy in 2015, there were many forces driving the importance of creating blue oceans. At the top of list was the fact that competation in existing industries was getting fiercer and presure on costs and profits was increasing. These forces have not gone away. On the contrary, they,ve only intensified. But beyond these, over the last ten years, several new global trends have kicked in with a speed few could have ever imagined when our book first come out.We believe that these trends make creating blue oceans an even more important strategyc task in the future. Here, we highlight some of them without intending to be comprehensive in their coverage or content.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.402 CHA b 2015

Penerbit

Boston, Amerika : Hardvard Business Review Press., 2015

Deskripsi Fisik

xxviii + 287 hlm.;bibl.;ind.;tab.;24 cm

Bahasa

Indonesia

ISBN/ISSN

978-1-62527-449-6

Klasifikasi

658.402

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Perencanaan dan Manajemen Strategi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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