Textbook

Marketing (5e)

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Overview of marketing, starts with a discussion of Starbucks' success and the role of marketing in it. There is e new Superior Service box on how the Sol Wave House is incorporating twitter to enhance custamers' experience there. A new Social and Mobile Marketing box that discusses how companies are partnering with social media sites such as Twitter and Facebook appears in this chapter.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 DRU m 2016

Penerbit

New York, Amerika : McGraw Hill Education., 2016

Deskripsi Fisik

li + 679 hlm.;illus.;ind.;28 cm

Bahasa

Indonesia

ISBN/ISSN

978-0-07-772902-8

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

5

Subjek

marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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