Marketing : The Core uses a unuque, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom alternative and consulting experience…
This book is dedicated to the development of decision-making skill in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies di…
Marketing : The Core uses a unuque, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom alternative and consulting experience…
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