Buku ini merupakan suatu kajian tentang: "Apakah Hermenautika itu?". Hal ini terjadi karena buku ini merekam catatan dari pengarangnya tentang persoalan yang berkenaan dengan pemahaman terhadap ter…
Pendidikan saat ini membutuhkan dasar yang harus dibangun, yaitu menyadari posisinya sebagai penghasil jasa pendidikan. Lembaga pendidikan harus memahami kebutuhan masyarakat diikuti perkembangan t…
This book shows you how to develop and investigative eye toward both internal and external fraud and provides crucial information on how to deal with it when discovered. This edition bring this boo…
This book is dedicated to the development of decision-making skill in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies di…
This book introduces the subject with an overview of the duties and responsibilities of sales managers and how their activities relate to these three proccesses. Also discusses the attractiveness o…
This book is designed for bussiness students who are or who will soon become bussiness professionals in the fast-changing business world of today. The goal of this text is to help business students…
Buku ini merupakan pengantar yang ditunjukan kepada mahasiswa jenjang sarjana dan pasca sarjana ilmu sosial da ilmu pilitik. buku ini ditulis dengan memperhatikan penerapan metode penelitian kualit…
To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through h…
It is vital for organisations to use company analysis to gain understanding of their limiting and enabling factors and strategic capabilities. Profits can then be maximised by selecting the most ef…
Economic Value Added is a measure of the trus economic performance of a company and a strategy for creating shareholder wealth. It is also a method of changing corporate priorities and behavior thr…
Etos kerja kolektif mendesak untuk ditumbuhkan guna memajukan kemandirian bangsa. Di tengah fragmentasi sosial dan individualitas yang semakin mengemukakan itu, kehadiran jalinan ikatan bersama san…
This book determines the processes required for organisations to embark on service excellence programmes. It is designed tp reduce the time of implementation from years to months, and discusses new…
This third edition of Marketing Management: An Asian Perspective provides additional improvements to an already outstanding textbook. It is filled with up-to-date examples and mini-cases of marketi…
This book provides for the first time an explicit and detailed context for building customer-driven businesses. It does this by analyzing how consumer needs and expectations are in fact evolving. T…
This book offers a wide variety of online products categorized by content, course management systems, and online assessment. Content products offer online McGraw-Hill coursework that complements th…
This book explains the essential concepts of finance to managers who are not financial managers. Whether you're in sales, marketing, manufacturing, product development, human resources, or some oth…
This book articles included in this reader were carefully selected from a wide variety of marketing and related journals and magazines to accomplish following objectives: to describe actual, contem…
Buku ini ditulis oleh Frank Pacetta yang mengupayakan solusi, teknik, aturan, dan taktik yang sesuai dengan sasaran. Khususnya, penulis menitikberatkan pada cara baru memimpin dan memotivasi karyaw…
This overall structure book of the second edition remains the same. In it the writer try to blend theory with practical examples to allow students to apply those theories. However some changes have…
Buku ini berisi tentang bagaimana meraup uang secara modern dan gratis. Melihat bagaimana banyak orang yang memiliki barang atau jasa dan masih bingung memikirkan cara yang jitu untuk memikirkannya…