The content of the second edition of Principles of Service Marketing and Management incorporates many changes and refinements due to responding to reviewer suggestions, new research findings, and c…
Buku ini memiliki pengelompokan kolom dan susunan bab persis mengikuti urutan model yang ada dalam SME model seperti yang disajikan di halaman depan buku dalam "Rocket Diagram". Buku ini dimulai de…
This tenth edition book has called as the millennium edition because it will appear just as new millenium begins and just as the pace of change in the marketplace is accelerating. It is an opportun…
This book, the Essentials Series, was created for busy business advisory and corporate professionals. The books in this series were designed so that these busy professionals can quickly acquire kno…
This book is on the service perspective in business. It is not only about how to manage service firms from a market-oriented point of view. Rather it offers a management perspective for any type of…
In today's evolving business environment E-comerce: business. technology. society. introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forc…
This book provides several examples to illustrate the concepts and points presented. Users wil also note throughout the book the variety of examples in the different areas of busines to ilustrated …
This book, the seventh edition,has undergone some critical changes. One of the most exciting of these new tools is the Internet. The Internet is a multimedia playground for data-intensive tasks and…
Strategic Management of e-Business focuses on the strategic implicationts of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been wri…
Buku ini membahas pembuatan keputusan yang merupakan hal biasa dan dilakukan oleh siapapun. Akan tetapi membuat sebuah keputusan yang tepat sehingga diperoleh manfaat yang optimal bukanlah perkara …
This book explain statistical concepts, begin with what students already know from their life experience and enlarge on this knowledge by using intuitive ideas. Common sense, real-world ideas, refe…
Buku ini ditulis untuk memenuhi permintaan dari para manajer bisnis di Indonesia. Ditambah dengan berbagai pengalaman praktek dalam implementasi konsep-konsep TQM dan ISO 9000 pada berbagai perusah…
This book provide the reader who wants to discover complete coverage of traditional and contemporary topics in a truly integrated structure. The reader will find emphasis on designing systems, cove…
This book provides a succinct overview of what the six sigma methodology is all about. The current trend is Six Sigma as a miraculous methodology that may save the organization from the high cost o…
Buku ini memuat informasi perencanaan, implementasi dan hasil pengendalian, pelaporan hasil, serta analisis keuangan. Buku ini memberikan fondasi dalam manajemen keuangan untuk memungkinkan orang m…
Buku ini memuat informasi manajemen keuangan, metode depresiasi, evaluasi kinerja keuangan, matematika keuangan, risiko dan tingkat pengembalian, penilaian obligasi, penilaian saham, teknik pengang…
Buku ini memberikan informasi mengenai manajemen keuangan dan penerapannya. Buku ini juga memuat tentang penilaian asset keuangan, investasi jangka panjang, modal dan pembagian dividen.
Buku ini memuat informasi berkaitan dengan strategic planning for public and nonprofit organizations
Buku ini menerangkan kualitas dalam konteks pendidikan
Buku ini memberikan informasi menge